Keywords on Google can be seen as specific words companies choose to focus on in order to be visible in a search engine. In order to generate a large amount of organic traffic to a website, companies need to analyze and understand what their target audience is searching for. Transactional and informational keywords are the most common forms of keywords. Transactional keywords imply that the user has a purchase intention, for example: "how much does it cost to build a high-performance website?". Informative keywords mean that the user is looking for information about something, for example: "how do I update images in the Webflow CMS?".

Technical SEO is a fundamental part of organically ranking a website high on Google. With technical SEO, you help the search engine understand what is on your website. Among other things, you help the search engine to interpret content in the form of texts and images. To receive a high ranking on Google, it is also important that the website loads quickly and that the content is adapted for smartphones.

When you create good content and have a visually attractive design it attracts people to link to your website. Google's algorithms love links, so it's important to have a good strategy in place. Over the years, Google has applied several different algorithms that have affected how the search engine reads different types of links. Quality trumps quantity when it comes to creating a good linking strategy.

Without a strategy, your organisation wander in circles without a compass. A strategy is a living framework for how we manage your social channels. After 3 months of working together we analyze the results and develop the parts of the strategy that performed best. We execute a complete strategy overhaul. That includes an audience analysis, competitive analysis, hashtag analysis and social media audit.

After the strategic work for social media is done, the creative work begins -  content. A content strategy is also a living framework. We develop a design language based on your graphic identity, we analyze millions of accounts to understand the best times to post, what we need to change in the bio, etc.